Research Sprints for Startup Decisions
We run focused research sprints that end with clear deliverables and actionable decisions. No multi-month projects. No reports that gather dust.
CustDev Sprint
Customer Discovery & Validation
Outcome
After this sprint, you'll know exactly who your ideal customer is, what problem resonates most, and what's blocking the sale. You'll have a prioritized list of experiments to run next—with clear success metrics.
Best for
- Pre-seed and seed founders validating a new idea
- Teams pivoting to a new segment or use case
- Product teams that have data but lack qualitative depth
- Founders preparing for fundraising who need ICP clarity
Methods
- 8-12 customer/prospect interviews
- Optional mini-survey for quantitative signal
- Synthesis and pattern analysis
- Jobs-to-be-done framework application
Deliverables
- ✓ICP + Segments — who to target, who to ignore
- ✓Jobs-to-be-done summary — what they're trying to accomplish
- ✓Objections & proof checklist — what's blocking the sale
- ✓Voice-of-customer language bank — real words for your copy
- ✓Experiment backlog — 10-20 prioritized tests with success metrics
- ✓Workshop — 60-90 min session to align your team
What we need
- Access to 10-15 customers or prospects we can interview
- 60 min for kickoff call
- 60-90 min for workshop
- Context on your product, pricing, and current assumptions
- Slack or Telegram access for async updates
Messaging & Positioning Sprint
Clarify What to Say and How to Say It
Outcome
After this sprint, you'll have a clear message hierarchy: what to say first, second, and third. You'll know how to structure your homepage or landing page. You'll have ad angles to test. And you'll know what proof you need to make the message believable.
Best for
- Founders rewriting their homepage or landing page
- Teams launching a new product or feature
- Startups entering a new market segment
- Marketing teams that need customer-backed messaging
Methods
- Message audit (current website, ads, sales materials)
- Competitor messaging map
- 4-6 customer interviews focused on language and triggers
- Light message testing (optional)
Deliverables
- ✓Positioning options — 2-3 ways to frame your product
- ✓Message hierarchy — what to say first/second/third
- ✓Homepage/landing structure — recommended sections and order
- ✓Proof plan — what evidence you need to be credible
- ✓Ad angles — 5-10 hooks for paid or organic
- ✓Experiment plan + metrics — how to test what works
What we need
- Access to 5-8 customers for interviews
- Current website, landing pages, and ad examples
- List of competitors you track
- 60 min for kickoff, 60 min for workshop
Go-to-Market Research Sprint
Market Entry Planning
Outcome
After this sprint, you'll know which segment to target first, who the key competitors are, which channels are worth testing, and what localization considerations matter. You'll have a 90-day plan with clear milestones.
Best for
- Startups expanding into new markets
- Founders choosing between multiple market entry options
- Teams that need clarity on go-to-market strategy
- Investors or studios evaluating market potential
Methods
- Competitor and category scan
- Audience research (interviews + desk research)
- Channel mapping and constraints analysis
- Localization needs assessment
Deliverables
- ✓Segment map — who's in the market, who to target first
- ✓Competitor positioning map — how others are positioned
- ✓Channel hypothesis list — what to try, why, and risks
- ✓Localization notes — language, payment, legal considerations
- ✓90-day GTM plan — prioritized actions with metrics
- ✓Workshop — 60-90 min session to review and prioritize
What we need
- Access to 6-10 potential customers or market experts
- Context on your product and current traction
- List of competitors you're aware of
- 60 min for kickoff, 60-90 min for workshop
Measurement Plan + Dashboard
Make Progress Visible
Add-onAfter this add-on, you'll have a clear KPI structure, consistent tracking conventions, and (if your data sources exist) a simple executive dashboard. No vanity metrics. Just the numbers that matter for decisions.
We design the tracking plan and dashboard. Implementation is done by your developer or technical partner. We can coordinate with them directly.
Monthly Insights Partner
Ongoing Research Support
Continuous decision support based on evidence, not opinions. You'll have a research partner who knows your context and helps you make better decisions month after month.
- ✓Monthly insights memo — summary of what we learned, what changed
- ✓Monthly call — 60 min to discuss findings and priorities
- ✓Experiment review — what worked, what didn't, what to try next
- ✓Async support — Slack/Telegram for quick questions
- ✓Quarterly deep dive — optional extended research on one topic
3 months minimum. After that, month-to-month.
Not sure which sprint?
Book a 20-minute call. We'll discuss your situation and recommend the right starting point.
Book a 20-min call