Customer Research Insights
Practical guides for founders and product teams doing customer research. No fluff. Just actionable advice.
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How to Define Your ICP (Ideal Customer Profile)
Your ICP determines who to target, what to say, and where to find them. Here's how to define it based on research, not assumptions.
Read more25 Customer Interview Questions That Actually Work
The right questions reveal real insights. Here are 25 proven questions for customer discovery, problem validation, and message testing.
Read moreMessage Testing for Startups: A Practical Guide
Your messaging determines whether customers understand your value. Here's how to test and refine your positioning without a big budget.
Read moreHow to Prioritize Experiments: Building Your Test Backlog
Not all experiments are equal. Learn how to build and prioritize an experiment backlog that drives real learning.
Read moreWhen to Hire a Researcher vs. Do It Yourself
Should you hire a full-time researcher, use an agency, or do research yourself? Here's how to decide based on your stage and needs.
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